NICKI MCCRACKEN : : GRAPHIC DESIGNER + CREATIVE DIRECTOR + UX/UI DESIGNER

Design is more than just making things look good—it’s about solving problems and creating connections. I’m passionate about turning complex ideas into simple, intuitive, and accessible solutions that resonate with people.

With a background in graphic design and a focus on UX/UI, I bring substantial experience crafting visually engaging, user-centered designs that balance aesthetics and functionality. My work combines creative expertise with a strategic approach to deliver meaningful results.

I thrive in fast-paced environments, managing multiple projects while keeping everything on track and delivering impactful outcomes. Whether I’m leading a project from start to finish or stepping into an in-progress team, I bring organization, creativity, and a collaborative spirit to the table.

Strong communication is at the core of what I do. I listen carefully, focus teams, and bring ideas together to create practical solutions.

CLIENTS INCLUDE

FINANCIAL 

AAA
Edward Jones
Elan Financial Services
Minnesota Bank & Trust
State Farm
U.S. Bank
Wolters Kluwer

BUSINESSS + TECH

3M
BMW - MINI - Motorad
Lightbox CRE
Oracle
Sport Ngin
Target
Vogel Law Firm

HEALTH + BEAUTY

Aveda
Fairview Health Systems
LiveDeep
Medical Aesthetics
MOBE
StayWell Health Management

FOOD + HOME GOODS

Bottega Napa Valley
Caldrea
Chippewa Spring Water
Kroger
Mrs. Meyer’s Clean Day
Official Fried Chicken
Seward Co-op

ARTS + NONPROFIT

AIGA Minnesota
American Red Cross
ARTCRANK
ArtYouHeart
MN Housing Project
The Salisbury School
University of Minnesota
zAmya Theater Project

AGENCIES INCLUDE

Campbell Mithun
DUZ Creative
John Ryan
Morse Kode
Pedersen Gesk
Rapp Collins
TripleInk
Werner Design Werks
Woychick Design