What makes something remarkable? I think it’s when the final product feels both inevitable and surprising. Like it couldn’t have been any other way, but also somehow better than expected.

I’m an experienced print and digital graphic designer with advanced training in UX/UI and digital marketing. I create user‑centered designs and campaigns that balance creativity with strategy, from web and brand design to content strategy and cross‑channel marketing. The goal is always the same: make it work, make it resonate, and make it easy to use.

I ask good questions. I notice everything. I’m curious and want to understand the whole picture, so I dig into research, read between the lines, and make sure we’re solving the right problem. I like figuring out what makes people care, because insight is what makes good design better.

CLIENTS INCLUDE

FINANCIAL

AAA
Edward Jones
Elan Financial Services
Minnesota Bank & Trust
State Farm
U.S. Bank
Wolters Kluwer

BUSINESSS + TECH

3M
BMW - MINI - Motorad
Lightbox CRE
Oracle
Sport Ngin
Target
Vogel Law Firm

HEALTH + BEAUTY

Aveda
Fairview Health Systems
LiveDeep
Medical Aesthetics
MOBE
StayWell Health Management

FOOD + HOME GOODS

Bottega Napa Valley
Caldrea
Chippewa Spring Water
Kroger
Mrs. Meyer’s Clean Day
Official Fried Chicken
Seward Co-op

ARTS + NONPROFIT

AIGA Minnesota
American Red Cross
ARTCRANK
ArtYouHeart
MN Housing Project
The Salisbury School
University of Minnesota
zAmya Theater Project

AGENCIES INCLUDE

Campbell Mithun
DUZ Creative
Intercross
John Ryan
Morse Kode
Pedersen Gesk
Rapp Collins
TripleInk
Werner Design Werks
Woychick Design

NICKI MCCRACKEN

GRAPHIC DESIGNER + CREATIVE DIRECTOR + DIGITAL MARKETER + UX/UI DESIGNER